Ron Bedard is the President and Chief Executive Officer of Canadian pipe and
tubing producer Lakeside Steel Corporation. Mr. Bedard has of 20 years of
industry experience. Prior to joining the Welland, Ontario-based company as Vice
President of Operations, Maintenance and Engineering in 2008, Bedard held
increasingly senior positions in integrated steel at United States Steel and
Stelco at both Hamilton and Lake Erie Works with Division Manager
responsibilities for the Coke Plant, Sinter Plant, Blast Furnace, BOP and
Casters. Mr. Bedard has worked closely with his management team and the Canadian
Auto Workers to make Lakeside more competitive in the OCTG market.
At press time, North American energy pipe (OCTG, line pipe)
producers have just announced some pretty hefty price increases. Do you think
these hikes are supported by demand or are they based primarily on raw material
costs?
I believe that there are several factors at work in terms of the price
increases. Pipe producers are seeing significant increases in hot band passed
down from the integrated mills. These increases, in turn, are passed along to
end-users. I think that the trade cases against China in both Canada and the US
have had an impact as well -- November imports of OCTG products are off -90
percent from the same period one year ago. I also believe that the support for
oil in the $70-$80 per barrel range coupled with the support for natural gas in
the $5-$6 (per thousand cubic feet) range has had an impact on real demand.
Inventories are starting to come down to more manageable levels which is also
creating some buying opportunities. The threat of unfair imports will continue
to exist in the absence of Chinese pipe, however. It is incumbent upon Lakeside
to improve our efficiency and be positioned to compete with those trading
fairly.
Do you think the North American OCTG market is vulnerable to another
price bubble like the one that formed (and burst) in 2008?
From the supply side, that will depend on the extent of steel strip
increases, which will be a function of how busy the steel mills will be in 2010.
On the demand side, that will depend on where the prices for oil and gas
migrate. Oil seems to be healthy at around $80 per barrel and is not, as of yet,
showing signs of rapid increase. Natural gas pricing remained fairly depressed
for most of 2009 and is only now starting to show signs of life- but not enough
to generate huge demand for gas-related OCTG products as of yet. Therefore, we
anticipate only moderate growth in terms of demand and pricing over the next 12
months.
How would you characterize the recovery of the oil and gas markets as
compared to other steel-consuming sectors (such as automotive or
construction)?
I believe the North American automotive industry will show only modest
recovery in 2010. I do not anticipate a quick return to the 16 million build
years. Perhaps 10-12 million is more realistic. We need to get people back to
work in North America. Once people are back to work, we may enjoy more
significant gains in terms of demand for consumer goods. Oil and gas have a
limited supply. Cold weather, severe storms, political unrest and concern over
supply all drive pricing. Natural gas is abundant and relatively inexpensive.
With pressure for clean energy, natural gas should see modest increases in
demand. We enjoy a very good relationship with our customers. Our customer
base has been loyal to Lakeside through all demand cycles. It is imperative as
we emerge from this economic downturn that Lakeside services our customers
better than our competition. Not all of our customers order on price alone. Our
key accounts know our product and our service and support us in all markets.
Would you care to comment on the intervener status granted to
Lakeside Steel in US Steel's court case levied by the Canadian government? What
would the acquisition of US Steel's Canadian assets mean for Lakeside
Steel?
Lakeside believes that there are significant synergistic opportunities in
combining an integrated steel producer with a pipe and tube manufacturer. The
former Stelco assets are important to Canada and to the communities in which
they operate. We believe that the former Stelco can be viable. We have
confidence in the employees, customers and suppliers of the former Stelco and
believe that there is a strong business case for an acquisition. If there is a
reasonably priced acquisition available, we believe we have the financial
support necessary to complete a transaction.
Are there any strategic markets that Lakeside Steel is looking to
expand its presence in?
We are focusing on increasing the value-added content within our current OCTG
markets through the availability of heat treated products and on-site upsetting
and threading. As for geographic markets, we will certainly key in on the
Marcellus Shale due to a potentially high demand in a market that is relatively
close to our operating facilities in Ontario. We have a very skilled and
dedicated workforce in Welland. We believe that we produce an excellent
product. Given our relatively small size, we believe we can be more nimble and
perhaps service our customers better than some of our larger, more bureaucratic
competition.
What are Lakeside's investment plans for the coming years?
Lakeside is committed to growing the business. We can do so organically or
through acquisition. In terms of organic growth, there are some key areas for
Lakeside. The Upsetting and Threading operations that we recently completed
allowed us to repatriate the end finishing that had previously been performed in
Texas to our facility in Ontario. We see this as an important first step in
terms of supporting our Canadian clientele. Next, we installed a three slip rail
yard which allows for enhanced customer service with better lead times. Going
forward there are opportunities for on-site slitting, on-site casing threading,
on-site thermal treatment to allow us to upgrade our products to L80, N80 and
P110, and perhaps a new mill that would allow us to produce 4" - 9 5/8". These
projects would round out our product offerings and allow us to offer a full
basket of goods to our OCTG customers. In addition, we look to continue our
investment in training our employees. We enjoy an excellent relationship with
the Canadian Auto Workers. Together, we have implemented trades training to
up-skill our workforce and reduce our dependency on outside contractors.
