Renowned Turkish steelmaker Colakoglu Metalurji was established in 1945
and started producing billets in 1969, wire rod in 1985 and rebar in 1990. The
company enhanced its product mix with its flat steel production investment in
2007. SteelOrbis discussed the steel markets, investments and Colakoglu's
targets with Uğur Dalbeler, Colakoglu Metalurji general director and IREPAS
chairman, at the SteelOrbis Fall '10 Conference and 63rd IREPAS Meeting held in
Madrid on October 3-5.
How has the MarZinc project been progressing since the last time we
talked? When do you think zinc recycling is going to start?
There are five partners in the project: Kaptan Demir Celik, Diler Demir
Celik, Kroman Demir Celik, Icdas ve Colakoglu Metalurji.
The initial plan was to set up the plant in the Mustafa Kemal Pasa Organized
Industrial Zone in Bursa. However, after the receipt of the Environmental Impact
Evaluation (EIA) report, execution of the project was suspended by the
authorities. Considering the long process foreseen for this area, we decided to
construct the plant in the organized industrial area in Karabuk. The decision
was followed by a protocol signed with the governorship of Karabuk. We discussed
the issue with the chamber of industry, the chamber of commerce and the
municipality. Currently, the revisions in the construction plan are being made
and we have filed a EIA application with the Ministry of Environment.
I presume that the EIA process will be completed in two months, followed by
the beginning of the construction work right away. We plan to commission the
project in eight months.
The Bursa project is currently suspended, but we continue to pursue the legal
avenue as we believe in the rightfulness of our cause regarding the issue. If we
prevail, we will proceed with that investment as well, given Bursa's good
location between Izmir and Istanbul, highly suitable to service the plants in
Aliaga.
Turning to the scrap markets and their impact on steel producers. how
do you think the situation is going to evolve in the final quarter?
I do not expect big hikes in scrap prices. I believe the scrap markets are
going to follow a flat trend. There are a couple reasons supporting this idea:
on the one hand, the winter conditions and the weak American dollar might lift
scrap prices up; on the other, the negative effect of winter on steel production
in the northern hemisphere should be taken into consideration. Seasonal
conditions will push steel mills to reduce output to some extent, pushing scrap
consumption down.
In Europe, the October scrap deals have not been completed yet. A €20-30/mt
discount is expected to be made. As you reported on your website on October 4,
the US local markets are down $40/mt. These are the factors that are likely to
push the prices down. Putting the two aspects together, a flat trend seems
likely.
For example, while the European offers on euro-basis can be pushed down, the
US dollar-based ones cannot, resulting in parity. Therefore, I believe the
prices will continue at current levels.
Do you expect an increase in demand before the end of the
year?
No, we do not expect significant changes. We believe that demand will
continue at current levels.
During the conference, Turkish producers were criticized for not
cutting down on production enough. Can we have your thoughts on
this?
Exports have been down 45 percent in the period in question. Taking into
account that 60 percent of production goes to exports and local consumption has
stayed put, the fall in exports means that a 20-25 percent cut in output has
been made.
Do you think this percentage might increase?
I do not foresee a further decrease in production. We have seen the major
drops in 2009. In 2010, Egypt has been out of the picture and we have faced this
reality. However, I believe Turkey has a key advantage; currently, the country
is almost the only source of rebar in the context of trade in international
waters. Today, when Africa seeks to import rebar, Turkey is the source that
springs to mind. Brazil and Spain become influential from time to time, but,
looking at the broader picture, Turkey is the only supplier. As soon as
Singapore becomes active in the market after years of silence, Turkey supplies
the country with 500,000 mt of rebar. Iraq livens up and Ethiopia carries out
new projects - both look to Turkey for rebar. The market choices are diverse for
Turkey, thus, a decrease in production is not likely as long as we are able to
sell our products at logical price levels.
What is your current rebar and flat steel output?
Three and a half months have passed since we commissioned our flat steel hot
rolling mill. As of today, we are able to produce at 120,000 mt per month. But
this does not mean that we produce exactly 120,000 mt, since the volume depends
on the market situation, the demand level and quality levels. However, with
respect to production speed, we have reached a monthly volume of 120,000 mt.
We commissioned our rebar rolling mill in mid-July this year in a different
location, following a break for two years,. Since rebar prices are not as
attractive as compared to billet prices, we are running the rolling mill in a
single shift, during the time of day when electricity tariffs are cheaper. We
are trying to lower our costs, and to produce as much as can be sold. We can
increase the output by next spring, when the market begins to rise. But we are
not producing just for the sake of producing, we need to be able to sell as
well.
In the past, we were producing at 700-750,000 metric tons. After two years of
an interval, our monthly output stands at 20,000 mt, instead of 60,000 mt. We
have cut the production rate by 70 percent.
However, regarding steel billet, the situation is different. Last year and at
the beginning of this year, we continued the production, stopping in periods
when the electricity tariff was higher. But since we started producing flat
steel, we need to produce slab. So we are using a large portion of our capacity
to produce slab, which results in reduced billet capacity, which is nevertheless
able to meet the reduced market for billet. For now, we are operating with such
a balance.
So, can we say that the situation in the flat steel market is better
as compared to the long steel market?
Certainly, because the depth of the flat steel market is quite different as
compared to the longs market. We see that, in worldwide steel production and
consumption, long steel products have one third of the market, while flats
account for the remainder, since long steel products are linked just to the
construction industry. However, in the sectors where consumption is more
consistent, such as automotive, white goods manufacturing and the shipbuilding
industry, flat steel products are used.
What is your current slab production capacity? What is the rate of
capacity usage?
Our annual slab casting capacity is 3.5 million mt. However out liquid steel
capacity is lower. We started slab production at our new facility in mid-2007
and we have to date exported some quantities of slab. If the market conditions
get better, we will export slabs again. From now on, our monthly slab output
will be approximately 250,000 mt.
From time to time we hear of your slab export sales. Normally, do you
use your slab output in house or do you consistently conclude external slab
sales?
As you know, slab is not a commodity traded like billet. It is a
semi-finished product sold regularly by the producer to the consumer. Thus,
traders are not involved too much in slab sales.
Before the commissioning of our flat steel facility, we had some customers to
whom we supplied slab. However, since our own production started that situation
has now changed.
Recently, we heard that Çolakoğlu Metalurji will be acquired by
another steel producer. Could you update us on this matter?
Sometimes, groundless rumors can be heard. We also come across such rumors,
not just about our company, but about other companies as well. Unfortunately, it
is impossible to prevent such stories.
What are the objectives of Çolakoğlu Metalurji for its long and flat
steel production, both in the local and foreign markets?
First of all, we will develop our new flat steel business. Even if our
company has 50 years of expertise in the long steel segment, the flat steel
segment is new to us, and so our primary goal is to establish it on a solid
base. What we have to do is to ensure customer satisfaction and achieve
consistency, by gaining ground with high quality products.
We are aiming to supply two third of our production to the local market and
the rest to the export markets. Even though we, so far, have generally supplied
to the local market, we also have some transactions to the export markets. We
have started supplying to neighboring regions and we seek to extend the range of
our exports gradually. Currently, we are assessing the Mediterranean region,
and, next year, we are targeting the Americas, the Far East and the Middle East
markets.
In brief, our goals are primarily concentrating on the flat steel business
and to continue our steel bar business as before.