SteelOrbis has interviewed Mr. Gianpiero Repole who recently
joined Liberty Commodities Ltd. as Commercial Director in London.
Mr. Repole joins Liberty following his career at a number of
well-known and reputable commodity traders worldwide, where he held directorate
positions in the fields of global trade and business development.
Mr. Repole, please accept our congratulations on your new
assignment. We would like to ask you a couple of questions in order to give our
readers an insight into your company and how you see the markets at the current
time.
Could you describe your career in the steel business for our
readers?
I switched my career from being a financial controller for molasses and sugar
in Cargill to that of a steel trader in 1995. I then worked in Milan,
Minneapolis, Istanbul, Vienna and London for various companies among which Enron
and Macsteel. In 2004 I joined Noble as Executive Vice President in Hong Kong
and grew their steel business to a global dimension. I have now been in Liberty
for two months as commercial director and I am tasked with the reorganization of
the trading team and the creation of new trade flows.
Could you tell us about the organizational structure of Liberty
Commodities?
Liberty has its headquarters and main hub in London where we cover the
Americas, Europe and Africa commercially. Dubai, our second hub, covers CIS,
Middle East and India. Bangkok office covers the rest of Asia.
We have production facilities and projects in various countries in Africa and
India, and a network of offices in over twenty countries.
What will be your major focus in your endeavors at Liberty? Are you
planning any reorganizations or revise your approach to markets and the
business?
Liberty has grown very fast and is now a big commercial organization with
some one hundred people. In the mean time, the "cake" got a lot smaller for
steel traders and we have to be a lot closer to our counterparties to make sure
we do not miss opportunities.
My task is to ensure that communication flows freely and constructively
within the company and that we take advantage of our knowledge and abilities to
serve our stakeholders properly.
Which products and which markets do you expect to be in the
spotlight?
As a trading company we must have a diversified
focus depending on customer and market needs. Certainly we will remain a major
player in the semi finished and hot rolled products as well as India and GCC
markets, but we will look at growing our volume in other products and
geographies especially in Africa and some selected Far East countries.
What is your general sentiment about the overall market outlook
today?
There is hardly any interest from users along the steel supply chain to stock
large quantities as real demand is still not picking up. This will cause extreme
price volatility when buyers will all enter the market to restock at the same
time or after the fact, when mills will have increased production to cope with
increased demand and this has already faltered.
Until the banks resume proper lending and consumers' confidence is back in
the saddle, we will live with tight volumes and high volatility.