The local Italian scrap market was in a poor state in the first seven months
of 2009. Everything was bad; both the production and financial sides were
negative for scrap companies. Into the bargain, the situation appeared even
worse than it actually was, as 2008 has been a magic year with several records
for prices and volumes in comparison with 2007.
However, at the end of last year, we were able to see that business was
declining, even if it was quite impossible to forecast what was going to happen.
The crisis reached such a level especially since market players were in panic
mode and sometimes behaved in an erratic way.
We can summarize the reasons behind the crisis in three points:
1. The low rate of manufacturing reduced new scrap availability by 50
percent, so the usual numbers of players were competing to buy half of the usual
quantity. Manufacturing firms started to hike their scrap price, trying to
balance the higher price with their lower core business revenue. Another problem
was seen in the availability of demolition scrap, which was reduced since
contractor companies (for big industrial demolition projects) did not want to
sell scrap at low prices, since they had made their economic calculations some
time before when scrap prices were higher.
2. Price volatility was even worse since there was lot of pressure from steel
producers who tried to obtain even lower purchase prices. This situation pushed
some scrap sellers to evaluate the export business, and, since Italy is a net
scrap importer, it is easy to understand the fragility of this situation.
3. Lower tonnages and lower prices generated a critical financing situation
for scrap companies which had made lot of investments in order to conform with
the latest environmental laws.
In July the first signs of recovery were seen, pushing up production levels
and, consequently, scrap demand. Since scrap availability was not good, some
mills were worried and started to buy scrap (discarded production) from their
own customers, bypassing the scrap yards. This is considered a bad way to
operate and a non-ethical way of doing business, and is likely to give rise to
bad relationships in the medium/long term.
As regards the future, it is not possible to say that difficulties will come
to an end, but it is necessary to be able to view recovery signals like the
improvements in the stock exchange markets; better indexes, thus greater raw
material demand. A more optimistic vision is needed, and we have to view the
crisis as a significant experience rather than as a threat.
Today’s markets change rapidly and players have to be fast and flexible. It
is also important to weigh both bad and good news in the same way, in order to
avoid panic situations.